Historically, there have been quests that occupied a lifetime and give that life meaning, such as the fabled quests for the Holy Grail. Modern life may have taken away the more clear cut quests and filled our lives with distractions and seeking "bread and circuses" but many fashion lovers balance art and the philosophical with the aesthetic. Pampering yourself can recharge your batteries to tackle more serious things. A great fitting pair of jeans can give you that boost (both emotionally and posteriorly) that can lift your spirits while lifting and shaping your backside. A quest for the fashion conscious has been getting a pair of jeans that flatter one's shape.
Zafu.com gives a series of questions concerning waist, butt and hip shape to find denim that fits your body. (Zafu.com also help fit bras)
And Hub Clothing at Scottsdale Fashion Square, gives shoppers the option of a "butt cam" that gives a rear view of the shopper in the jeans they are thinking of buying. (But don't forget the camera adds 10 pounds!)
More designers are incorporating eco-fashion into their clothing. Earth friendly fashion is more than just a trend - it is a cause you can feel good about and as a bonus wear great looking clothes. Levi's has an affordable line of jeans, Levi's eco, made from 100% organic cotton. The denim ranges from a thrifty $59.00 to a more indulgent $245. Below are the Levi's eco Organic Skinny Jean for $65.00.
Christina Aguilera is one songstress known for her fashion sense as much as her music hits. She scored a fashion hit with this casual outfit. Here she combines a feminine top, delicate silver heart necklace for flirty-ness and a cropped leather jacket and vampy pumps for spice. Steal her style with the reasonable facsimile below.
Commerce, Calif.–based premium-denim brand Antik Denim LLC, a division of Blue Holdings Inc., signed a licensing agreement with Max Ray Inc. for a line of accessories under the Antik label. The deal covers handbags, belts, small leather accessories and scarves for both men and women. The 18-month agreement is renewable for four consecutive one-year terms. Max Ray is based in Los Angeles and has produced accessories under its own labels and for national retailers, including Nordstrom, Anthropologie and Bebe, according to Paul Guez, chairman, chief executive officer and president of Blue Holdings.
TRUE RELIGION JEANS
Blue-jeans maker True Religion Apparel Inc. is branching out into the handbag business. The Los Angeles–based company has signed a licensing agreement with Jacobs & Leslie Hsu Designs, a designer and distributor of high-end purses and leather goods. The new handbag line will launch atthe Project Global Trade Show in Las Vegas in August and will begin shipping for the Spring 2008 season.
Will.i.am of the Black Eyed Peas will collaborate with Antik Denim to design a fashion line called 'i.am. Antik' initially consisting of premium jeans and denim apparel. The clothing line will debut August this year and will be available in upscale stores. He says: "I produce and write my own music, and the same creativity, energy and imagination I put into making music is the same creativity,energy and imagination I put into designing clothes. I am excited to collaborate with Antik to create a fresh remix of denim."
"I fuse genres of music and I will fuse eras and styles of fashion,” he explains. “I want to launch and market the clothes in a way that has never been done, combining music and fashion. I want to design the line and score it the way a composer scores a film and tour the collection like a band will tour an album. I want to make a fresh stylistic collection that everyone wants but limited and special to keep them looking for more."
Black Eyed Peas ( Taboo, appl.de.ap., Fergie and will.i.am )
No stranger to fashion, Will.i.am. launched i.am. clothing in 2005. The exclusive, limited edition brand's website which is not yet launched ( iamclothing.net) is a good indicator of his eclectic style as seen in the interim intro to the site. The i.am. clothing line is produced in partnership with with Lor-e Philips, head stylist for the Black Eyed Peas.
The complaint has often been that celebrity clothing lines have no input by the celebrity and said celebrity has no design background or design skills. But Will.i.am, prior to forming the Black Eyed Peas, attended L.A.'s Fashion Institute of Design & Merchandising. That combined with his dapper sense of style makes the denim line one I am looking forward to seeing.
"i.am clothing is aiming to fill the gap created in an industry where mass production consumes each person's need for individuality. The idea is to create items that no one else is currently wearing. They will start with 10-15 styles in which each piece is handcrafted under the critical eye of both designers. Each approved piece will then be numbered and signed personally by Will.i.am. The maximum number produced of each style will not reach over 500, making each piece in the collection a must-have."
